The government has extended its Student Finance campaign tour with Cheshire firm Event Marketing Solutions to provide information to sixth form students about the upcoming university fee reforms from September 2012 and the support available to help them participate in higher education.

Originally due to end in early January, the tour with the Department for Business, Innovation and Skills (BIS) has now been extended to 3 February, to allow more schools and colleges to take part.

Justin Isles, EMS client services director, said: “We are delighted to work with BIS into February to hopefully reach 25,000 more sixth formers at a vital time in the run up to student finance applications.

“This two-week extension will allow us to visit more than 250 schools and reach upwards of 190,000 visitors – far exceeding our ambitious target, in what has been a hugely successful, high-profile campaign. It’s further proof of EMS’ ability to manage logistically-demanding, high calibre roadshows that ensure key personnel are in the right place at the right time – every time – to deliver our clients’ campaigns.”

Universities and Science Minister David Willetts said: “No one should be put off applying to university because they don’t have the information about the new student finance system. Students need to know that most new undergraduates will not pay upfront costs, there will be more financial support for those from low-income families and everyone will make lower monthly loan repayments than they do now once they are in well paid work.”