Channel 4 to increase programming budget to £450m this year
Channel 4 to increase programming budget to £450m this yearChannel 4is to announce that it will increase its programming budget to £450m this year so it can address its 10% drop in viewing by 16-34-year-olds.
Media buying agency sources told The Guardian that the flagship channel was down almost 10% year on year on commercial impacts among young people – the demographic the broadcaster changes a premium to reach.
Rivals such as ITV and Channel 5 have seen an increase of about 2% a year on the same demographic.
It has been rumoured that the broadcaster is considering launching a repeats channel.
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