How SPAM’s social media presence helped the brand reach new audience
This case study outlines how SPAM’s social media presence was revitalised by a social media strategy implemented by I Spy. The campaign received a nomination in the category of Best FMCG / Consumer Goods Social Media Strategy at the Social Buzz Awards 2011.
This article outlines the background to and implementation of a coupon campaign utilising social media, which resulted in over 40,000 new Facebook fans for the brand.
To continue reading Subscribe Now
More like this
- How Illegal Jack restaurant built brand through social media; Social Buzz Awards case study
- How ‘Dear 16-year-old Me’ video campaign for melanoma awareness reached audience of millions
- Case study: How BBC used cloud technology to power short story competition into the clouds
- Comment: How can brands build on social media success without alienating the crowd?
- Hi, you’re through to the Sales Prevention Department – how can I NOT help? How agencies lose clients even before they win them
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
