Nelson Bostock Communications (NBC) has been appointed by Bobst, a supplier of machinery services to packaging manufacturers, to act as a PR hub for its 23 global sales offices.

NBC’s role will see them provide advice on integrated marketing initiatives as well as conducting strategic consultancy and tactical programme execution.

The six figure account will be led by Nelson Bostock’s associate director, Rebecca Jones.

Simon Glazer, Head of Nelson Bostock Communications, said: “Our brief is to ensure the company’s leadership is effectively communicated to customers and other stakeholders around the world. We’re proud to add yet another prestigious client to our roster so early in 2012.”

Raluca Dan, Communications Manager, Business Unit Sheet-fed, Bobst said: “To communicate our global industry leadership and help effectively position ourselves within a rapidly evolving market place, we needed to appoint an agency with proven experience at driving compelling, creative and effective international PR campaigns.”