Jewellery brand Chamilia has launched its new press and digital campaign, created by TBWA\Manchester.

Photographed by fashion photographer Graeme Montgomery, the campaign launches on 6 February to coincide with Valentine’s Day and will run across a women’s titles including Grazia, OK! and Stylist.

Further creative executions designed to promote the brand’s new SoHo collection and Mother’s Day range will follow from March.

TBWA\Manchester CEO Fergus McCallum explained the thinking behind the campaign, saying: "We wanted the creative to capture and celebrate the unique design and quality of each individual piece. We’re confident that we’ve delivered.”