Innocent is letting consumers create their own ‘love labels’ for their partner’s favourite smoothie, featuring a personalised message.

Customers are asked to pick their favourite smoothie, and then complete the label by either writing their own message or pick from pre-existing ones, as well as adding graphics.

When they are finished, they can print the label out and put it around the smoothie as a gift for a loved one. The label can also be shared on Facebook and Twitter.