Marks & Spencer to launch specially designed TV app with Adjust Your Set
Marks & Spencer to launch specially designed TV app with Adjust YourMarks & Spencer has announced that it will launch a specially designed TV app for Samsung’s Smart TV, created by Adjust Your Set.
Samsung currently offers apps from a media companies such as Lovefilm, Netflix and YouTube on its interactive televisions. However, the M&S app does not currently allow users to buy products through their TV sets.
Aubrey-Cound, director for new channels at Marks & Spencer, said: “We’re continually exploring innovative, new ways to engage and interact with our customers.
“This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels.”
Guy Kinnell, marketing director for TV at Samsung UK, added: “The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers.
“The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as give people a snapshot of how consumers will be able to shop in the future.’’
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- Marks & Spencer develop Aurasma ad with Profero for last-minute Valentine’s Day gifts
- M&S unveils behind the scenes advert footage with Adjust Your Set
- Top 10 Valentine’s Day campaigns for 2012
- British Airways unveils pop-up orchestra campaign in Terminal Five with Adjust Your Set
- Sunday Round Up: Blackberry, Royal Bank of Scotland, Analogue TV, Bollywood, US Government
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment