Krispy Kreme UK has announced that it will launch a Twitter Love Roulette game tomorrow, which could potentially help singletons find their ‘match made in heaven’.

Consumers can access the game through the Krispy Kreme website or its Facebook page, and are asked to provide their Twitter name, and their sexual preference – male or female.

The roulette will match them with a potential partner, perhaps even a celebrity.

Any successful pairing who strike up a conversation using the #krispykremeloveroulette hashtag will be automatically entered into a prize draw for the chance to win a dozen Krispy Kreme doughnuts.