Former Nokia Interactive Advertising head of sales, Mandeep Mason has joined Microsoft as its director of mobile advertising sales EMEA from NAVTEQ Media Solutions

Previously deputy sales director, EMEA at NAVTEQ Media Solutions, Mason will manage the entire EMEA mobile advertising sales team, with a focus on furthering its strand to Microsoft Advertising’s sales strategy.

He will oversee the entire Microsoft mobile advertising offer, which includes MSN Mobile, Windows Messenger and Windows Phone Network, as well as Ad in Apps and the integration of Skype mobile advertising.

Laurent Delaporte, VP Microsoft Advertising, EMEA, commented: “The depth and breadth of expertise in mobile advertising that Mandeep brings will be a key asset for our strategic expansion in the EMEA region. He has invaluable experience in developing ad network partnerships with some of world’s largest content publishers and media owners, helping them to expand their use of mobile technologies to develop new revenue models.”