Consumer footfall fell by nearly a third in January following end of Christmas shopping, with the first quarter of 2012 expected to be 'especially challenging'.

According to the Experian Footfall Index, despite being the period when retailers run their new year’s sales, retail footfall fell by 29.7% in January in comparison to December, a reduction of 2.5% on 2011.

Although the gale force winds of over 100mph were blamed for the 1.2% year-on-year decline in footfall during the first week of 2012, adding to the overall decline for the month.

Retail Parks however saw an increase in year-on-year footfall of 4.9%, with shoppers being able to conveniently park for free.

The Experian Footfall Index added: “This year will be challenging for retailers as trading conditions have been very tough, but it is also a time of unique opportunity for successful retailers looking to build share in a more discerning market.

“Although the first quarter of 2012 is expected to be especially challenging. We expect the celebration of the Queen’s Jubilee during the second quarter and the Olympics during the third quater to boost consumer spirits later in the year.”