Domino’s Pizza is to launch its new side order, boneless ribs, on Facebook a week before its national launch.

Fans will be able to use f-commerce to buy the product at a promotional price, before the ribs will be made available in store from 13 February.

Simon Wallis, sales and marketing director at Domino’s Pizza, said: “We’ve now got over 400,000 fans on our UK Facebook page and to thank them for coming back to our page time and again, we wanted to give them a sneak preview of our new Boneless Ribs and enjoy them at a very special price.”