How a photo-sharing campaign made you “Wish You Were At Topshop”
This case study outlines the social media/in-store campaign developed and implemented by Fresh Networks for Topshop. Social media agency Fresh Networks helped Topshop develop and implement “Wish You Were At Topshop” – a campaign based around enhancing Topshop’s online and offline customer experience through photo-sharing app Instagram, Facebook and iPad 2 technology.
The campaign resulted in an extra 5.3 million views on Topshop’s Facebook page, as well as 2,000 comments, helping to generate a year’s worth of activity on the page in less than a week.
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