Trinity Mirror Regionals has announced that it has agreed a deal with Google’s AdWords.

The regional newspaper division has become a Premier SME Partner of the advertising programme, which will see it sell a range of AdWords account management services to local businesses. These services will span from account setup to activation and ongoing campaign maintenance and optimisation.

The agreement sees Trinity Mirror Regionals as the first newspaper group in the UK to become a Premier SME Partner.

Tariq Janmohamed, head of the Google AdWords Premier SME Partner Programme for Europe, Middle East and Africa, explained: “The Google AdWords Premier SME Partner Programme was created to help small-and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns. Our PSP partners like Trinity Mirror Regionals offer expertise, experience and end-to-end customer service so business owners can focus on running their businesses.”