Ad of the Day: British Airways - The Race
This Olympic-themed ad for British Airways is a lot of fun. Pieces of luggage are unwittingly involved in a race to see which of them will emerge first on to the carousel after a long flight. While its British owner relaxes, a small suitcase makes its way through the complex airport infrastructure in a bid for gold.
Agency: Bartle Bogle Hegarty
Creative Team: Matthew Moreland / Chris Clarke
TV Producer: Natalie Parish
Film Prod Co: Moxie Pictures
Director: Neil Gorringe
Producer: Charlotte Woodhead
Dir of Photography: Tom Townend
Post-Prod House: The Mill
Editing House: Final Cut
Editor: James Rosen
Audio House: Angell Sound
Advertising London Sport Transport & Logistics Travel & Leisure british airways London 2012 Olympics
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