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9 February 2012 - 9:28am| by Staff Writer | 0 comments

TBWA picks up £100m Aquafresh account

Aquafresh hires TBWA

Aquafresh hires TBWA

Sources have confirmed that GlaxoSmithKline has hired TBWA Worldwide to the Aquafresh global advertising account, worth in the region of £100m.

The account has been held by Grey for the last 14 years.

TBWA, which won the business following a pitch, declined to comment.

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