9 February 2012 - 2:48pm| by | 0 comments

Whitespace creates mobile app and Facebook campaign for Murray's Set4Sport scheme

The Set4Sport appThe Set4Sport app

Whitespace has created a mobile phone app and accompanying Facebook campaign for the Set4Sport scheme.

Based on a programme created by Judy Murray (mother of tennis stars Andy and Jamie), the Set4Sport app offers fun and accessible games which help children develop their sporting skills.

Judy Murray said: "Set4Sport is all about inspiring parents to dream up their own ideas that will help their children fall in love with sport, whilst improving basic skills.

It’s a collection of my favourite games from memories of playing with my two sons Jamie and Andy, which have been captured in an easy to follow style."

Andy Murray added: "I hope parents all over the UK are inspired to download the Set4Sport app, and have the same fun I had with my family when I was growing up."

Supported by RBS, the free app is availble for Apple iOS and Android devices.

Iain Valentine, creative director at Whitespace, said: "We are delighted to have been part of the marketing team on this programme and the Set4Sport app is a fantastic addition to our mobile portfolio."

Write Your Comment

New to The Drum

You will be sent a verification email. Click on the link in the email to post your comment.

Tick to receive daily newsletter full of the latest news in creative marketing and media.
By checking this box you are agreeing to The Drum's website terms and conditions.

Sign up to The Drum Daily

Directory Latest