Leicester agency Big has hired Jamie McKeown, a former content planner for BBC Drama, Entertainment and Comedy, as its new insight manager.

McKeown started his career as a planner at DDB where he worked on accounts such as the FT, Kwik-Fit and COI Swine Flu.

He said of his new role: "I am very excited to be joining Big; the Strategic Services department sit at the heart everything we do."

Big's managing director, Mike Phillipson, added: "Jamie brings with him a wealth of blue- chip strategic experience in a number of areas and we are delighted to have him on board."