Performance marketing: the common currency online activity can be traced back to
It’s a discipline that’s been around for a while, yet many people still aren’t clear on how it really works. In a special report published by The Drum, we seek to explore the benefits of and challenges posed by this channel, looking into what it can offer marketers.
Scales via Shutterstock http://shutr.bz/zmL7m5Perhaps one of the most important questions we could ask our contributors – key figures in the industry – to consider was to justify the statement that performance marketing is the discipline of the moment, because it delivers transparent ROI. We hear from performance marketing agencies Found and Performance Horizon Group, as well as affiliate networks Affiliate Window and affilinet.
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