What is the biggest attraction of performance marketing to retailers?
The Drum spoke to a number of affiliate networks and agencies operating in performance marketing to determine their view on what’s happening across the space.
What is the biggest attraction of performance marketing to retailers? In this article The Drum asks key industry members what performance marketing as a discipline can offer retailers. In troublesome economic times, what value can this constantly evolving channel offer? With comment from A4u, Performance Horizon Group, Affiliate Window, affilinet, LinkShare and 7thingsmedia.
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11/05/2012
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