Domino’s Pizza is set to appear in the new MotorStorm: RC game, with a Domino’s branded car amongst the range of radio controlled vehicles which players can race in the PlayStation game.
Having launched last week, the Domino’s car can be downloaded and raced on both the brand new PlayStation Vita format and PlayStation3, as well as being available free on the PlayStation Network store.
Handled by Arena Media, the new game builds on the company’s in-game activity and seeks to capitalise on the social aspect of gaming.
Nick Dutch, multimedia manager at Domino’s Pizza, said: “We’ve had great success with our in-game activity to date and we are keen to continue reaching our core target audience in innovative ways.
“We loved the idea of giving PlayStation3 fans a free car to race in Motorstorm: RC and the launch of the much anticipated PlayStation Vita was an ideal to platform to make this happen. Our car is a smart-looking, mini mean machine and we’re looking forward to seeing how it fares on the MotorStorm:RC track.”