Alcohol brand WKD returns to TV screens tonight with the latest ad in its 'Have you got a WKD side?' series.
The new gym-themed spot was creatively directed by Craig Buzzel at the brand's long-standing ad agency Big.
Dylan Bogg, CEO and executive creative director at the Leicester agency, said: "Big have worked with WKD for 12 years now, and since we helped the brand achieve the number 1 spot in the ready-to-drink sector, we have had no intention of letting that go.
"Research has shown that the campaign still resonates with the target audience and it’s significantly more successful than some of the higher spending brands.”