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Burger King eyes up the female market with latest ad

Burger King Netherlands has unveiled a new ad, using eyeshadow to create a burger.

The fast food restaurant posted the picture on its Facebook page with the words ‘Have a good weekend! And for the ladies we have a makeup tip!’

Burger King is asking that anyone who tries to create to create the look themselves sends the company a photo.

What do you think? A good way to make the brand attractive to females, or just a fun-for-Friday picture?

Featured by The Drum