Budget airline Ryanair has proven it does do things by halves after it shrunk the size of its in-flight magazine by 50%, saving £500k on printing costs.
The move will see the present A4 girth slimmed to a more sprightly A5, allowing the pocket sized read to use 50% less paper even though the number of pages will remain unchanged at 164.
The new look “Let’s Go with Ryanair” pamphlet now also doubles as the airlines in-flight menu card but will continue to offer lifestyle, entertainment and travel related content.
The refresh was overseen by travel media specialists Ink.
Ryanair’s Stephen McNamara said: “Ryanair and Ink have cut the page size of our award winning “Let’s Go with Ryanair” magazine in order to reduce its weight, as well as its paper and production costs, but we have sacrificed none of its 164 pages or its entertaining content.”
Ink’s Michael Keating said: “Ryanair set us a cost saving challenge and we delivered a magazine that we believe passengers will not only read onboard, but also use as a destination guide when they land. Let’s Go With Ryanair continues to be one of the biggest circulating and best read magazines in the world.”