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British Airways’ pop-up venue launches with Cake

British Airways has opened its pop-up venue Flight BA 2012, created by Cake, with the aim of celebrating the best in British talent in the run up to the London 2012 Olympic and Paralympic Games.

The three-in-one art gallery, cinema and dining room will remain open to the public until 17 April.

Frank van der Post, British Airways managing director of brands and customer experience, said: “We wanted to bring the flying experience to the public, allowing guests to preview our in-flight entertainment, celebratory aircraft livery and on-board menus in anticipation of the London 2012 Games. This is going to be an exciting year for the capital and this is just the very start of our take-off!”

The opening coincides with the unveiling of the Dove aircraft yesterday.

Featured by The Drum