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Report claims over £300,000 spent on new European Commission identity

The redesign of the logo for the European Commission went ‘almost unnoticed’ despite its cost of £325,000, claims the Telegraph.

A piece in today’s edition of The Telegraph claims that the new logo ‘simply’ inserted lines representing the outline of the Commission’s headquarters in Brussels, wrapped around the EU flag.

The cost of hiring a graphic designer is reported to have been £110,000, while the bill for replacing the logos already being used by the commission is said to have been £215,000. In total this would mean that £325,000 was spent on the project.

The spending is described as ‘a saving’ due to it replacing 400 department logos, which had caused a ‘confused situation’ costing £3.7m, the piece concluded.

Source: The Telegraph

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