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Maplin to run in-store consumer research project with AdConnection

Electronic product retailer Maplin is set to run an in-store consumer research project with AdConnection, following the appointment of the agency in February.

The research gathered will ‘play a key role’ in shaping marketing strategies for Maplin moving forward.

Catherine Becker, AdConnection CEO, said: “Independent research can bring a whole new dimension in planning media campaigns and is increasingly at the core of AdConnection’s planning process.

“More than ever before clients need their advertising campaigns to be smart and effective. Thorough research can enable us to uncover incredibly value insights which can form entire marketing and advertising strategies for our clients.”

Featured by The Drum