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Peroni unveils new packaging designs with JDO

Italian lager Peroni has worked with JDO Brand Design & Innovation to create its new packaging.

JDO was briefed to "preserve the recognisable Peroni Nastro Azzurro iconography whilst evolving the design and adding new premium elements".

The result is a cleaner design with fewer embellishments including simpler typography.

“The new presentation builds on Peroni Nastro Azzurro’s unique equities with greater clarity and a fresher feel. The difference shouldn’t be so much noticed, as felt,” said Paul Drake, JDO’s creative director.

Featured by The Drum