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PizzaExpress to roll out new identity across its retail range

A new identity is to be introduced by PizzaExpress across its range of ambient dressings and pasta sauces, as well as its fresh grocery products.

The identity, by BrandOpus, will replace the brand’s blue colour scheme, using a black and white striped look, inspired by traditional pizziaolo uniforms, rolling out across its 47 product retail range having been adopted across its 400 restaurants last September.

The new look PizzaExpress range will be rolled out across all major supermarkets and selected independent retailers.

Featured by The Drum