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Radley Yeldar designs new identity for 3i

Radley Yeldar has created a new identity for international investment company 3i.

The new identity includes brand guidelines, tone of voice and all visual and communications collateral.

It will roll out across all of 3i's communications throughout 2012.

Mike Oliver, head of brand at Radley Yeldar, said: "The new identity has a quiet confidence which captures 3i's status and gravitas within the financial services sector.

"It manages to visually articulate a story - inviting us to look at the big picture but with equal emphasis on the detail. It is contemporary and fresh and wholly relevant for 3i."

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