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‘What is can’t’ teaser campaign launches in Australia

A teaser campaign entitled ‘What is can’t’ has launched in Australia, with a video featuring a group of people making a sandcastle featuring the word ‘Can't’ being sent to a magazine and posted online.

A website has also been set up, with different pictures and words, such as ‘Can't cooperate’ and ‘Can't explain’ coming up every time the URL is entered.

The mystery brand is to be unveiled on Friday.

Featured by The Drum