Best-selling lifestyle game The Sims 3 has released a parody video giving a comedic take on the Queen’s Diamond Jubilee.
The video is the latest in a line of spoof videos aiming to highlight the humorous core which lies at the heart of the brand with a view to attracting a new audience and players.
With sponsorship support including the King / Queen of Comedy Awards,the Chortle Student Comedy Awards, Gilded Balloon’s So You Think You’re Funny new comedy act competition and the British Comedy Awards, the team at The Sims 3 has created parody videos making references to popular culture and events like The Royal Wedding, and most recently the Diamond Jubilee.
The latest video, available through YouTube, features virtual representations of the Royal family with the intention of emphasising The Sims 3’s ability to customise and personalise characters to an extensive level as well as cementing their comedy association.
Bolu Akindoyin, senior product manager for The Sims 3, stated: “the sense of humour that players invest within their own games is becoming more and more prolific so it was a natural fit to highlight The Sims 3 brand through comedy; an arena with broad appeal that we are hoping will attract new players to the franchise.”