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Unfortunate Blacks Outdoor ad sends out the wrong message

Here’s a good reminder to advertisers to ensure that your copy matches up with your art direction.

An eagle-eyed reader in Coventry has sent us this image of a billboard ad for the outdoor chain Blacks which contains some unfortunate juxtaposition between text and imagery.

Creative Review: 

Our spotter, who works for an established design agency in Coventry, said the “uncomfortable” ad had “stopped me in my tracks”.

They added: “I like walking so I'm familiar with the Blacks outdoor clothing brand. However, if you weren't familiar with the Blacks brand the ad could be misread communicating far more inappropriate messages...”

We are seeking to get hold of Blacks to find out how this one made its way out of the marketing department unnoticed…