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DreamWorks Animation announces Michael Francis as its first ever chief global brand officer

Former JC Penney president and Target chief marketing officer, Michael Francis has been appointed as DreamWorks' first ever chief global brand officer. The newly created role will see him responsible for DreamWorks Animation’s worldwide branding initiatives, which will include branding all intellectual property, licensing and consumer products and franchise management.

Chief executive officer Jeffrey Katzenberg and chief operating officer Ann Daly said in a joint statement: “We have custom-created this vital new role specifically for Michael so that he can work toward developing our business on a global scale by leveraging both the overall DreamWorks Animation brand in addition to our growing collection of high-quality family entertainment properties."

Francis will initially take on the role part time, before joining full time in February of the New Year. He commented: “I am tremendously excited to join the DreamWorks Animation team. This is an incredibly powerful global family brand with enviable brand equity and significant untapped potential.

“DreamWorks Animation has a number of exciting opportunities for future growth and I look forward to working with Jeffrey, Ann and the entire team to take on this new role of elevating their iconic branded entertainment properties to even greater heights around the world.”

Featured by The Drum