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Harrods and Fabergé invite fans to create digital animations

Luxury jewellery firm Fabergé has partnered with Harrods to host a digital portrait installation as part of an Easter themed pop-up.

The ‘Fabergé Cinescope’ will enable visitors to try Fabergé jewellery via a digital mirror and create a one-of-a-kind animation portrait of themselves that can be shared across social media.

Created in collaboration with Miroslava Duma, founder of Russian fashion site Buro 24/7, the digital concept is inspired by a popular Victorian novelty that creates a pre-cinematic form of animation.

The animated portrait is based on the trompe-l’oeil optical effect created by two images placed on either side of a disk creating an illusion of being one image when rotated quickly.

The initiative runs from 1 April to 21 April and will “marry innovation with tradition”, transforming a period toy into a "digital-age concept".

Featured by The Drum