Last night an email was sent to Sky News journalists instructing them not to retweet stories that did not stem from the company itself and that those stories show then be passed to its newsdesk as a lead to follow up. The instruction has caused... Read more
McDonald’s has faced another social media disaster after it released a radio campaign in Kansas saying that eating its Chicken McBites was less risky than petting a pit bull terrier, shaving your head, naming your son Sue or giving friends your... Read more
United States - 08/02/2012
Once ubiquitous in bathroom cabinets up and down the country, talcum powder has suffered a major... Read more
Leeds agency McGrath O'Toole has hired creative team Emily Hague and Holly Lampe.
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In a series of articles featuring the questions surrounding commercial production, The Drum catches up with low budget TV and digital ad specialists STV Creative, creative audio company Kalua, video guide producers Flixity, TV and radio commercial... Read more
There's no longer any doubt about the deep impact of British ideas and programming on American television these days.
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International - 08/02/2012
The release of Reckitt Benckiser’s new Cillit Bang All in 1 Dish & Surface product will be made solely available within Facebook and introduce Barry Scott’s brother – Harry.
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The National Substance Misuse Strategy Steering Group has released a report which suggests that the Irish Government should prohibit the sponsorship of any sporting event where 25% or more of the audience is likely to be comprised of under-18s, or... Read more
Republic of Ireland - 08/02/2012
Backpack brand Eastpak has appointed Radiator to handle its PR following a four way pitch.
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The BBC Trust has warned that cost cutting should not lead to a decrease in quality programming, and has backed plans to have only one presenter on BBC News in the evenings instead of detracting from the range and depth of stories covered.
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Social games publisher We R Interactive has appointed former Channel 4 head of corporate and business development, Paul Whitehead as global commercial director.
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2012 has already proven to be a busy year for the social media world with Facebook finally undertaking its IPO, Twitter announcing its plans to censor offending Tweets on a country-by-country basis, Lady Gaga launching her own social networking... Read more
Standard Life has signed a sponsorship deal with British Wheelchair Basketball, building on the partnership it currently holds with British Basketball.
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United Biscuits and Bauer Media have agreed a six-figure sponsorship deal which will mean the launch of the McVitie’s Dunk Time initiative.
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The Royal Television Society Scotland Student Awards (RTS) saw awards handed to students from Edinburgh College of Art (ECA), the University of Stirling and the Royal Scottish Academy of Music and Drama (RSAMD).
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Spread betting firm City Index has appointed TMW to work on its integrated marketing activities on a project by project basis.
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