Here's the Super Bowl story that hasn't been told: how almost half the advertisers in the biggest TV show on earth were "Shazamable": all the viewer had to do to get direct access to the advertiser was to point their smartphone with the... Read more
United States - 07/02/2012
Gorillaz artist Jamie Hewlett has designed a limited edition bottle for vodka brand Absolut.
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Red Bull and Formula One are to launch a £2m marketing campaign, with a TV ad to go live on 14 March.
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Paper merchant Antalis McNaughton has appointed David Hunter as managing director for the UK, Ireland and South Africa.
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Krispy Kreme UK has announced that it will launch a Twitter Love Roulette game tomorrow, which could potentially help singletons find their ‘match made in heaven’.
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Mobile marketing specialist 2ergo has released details of the most common mobile marketing mistakes that retailers make, costing them consumers and potential profit.
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John Terry, who is facing allegations of racism, will not be used in campaigns by sports brand Umbro.
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Consumer footfall fell by nearly a third in January following end of Christmas shopping, with the first quarter of 2012 expected to be 'especially challenging'.
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Digital marketing solutions company IgnitionOne has appointed Bernie Scranney as UK sales director.
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Premium pudding brand Gu Puds has launched a new Valentine’s-themed press campaign - targeting a male audience for the first time.
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Starbucks has updated its Cup Magic app to help consumer celebrate Valentine’s Day.
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International - 07/02/2012
In a series of articles featuring the questions surrounding commercial production, The Drum catches up with low budget TV and digital ad specialists STV Creative, creative audio company Kalua, video guide producers Flixity, TV and radio commercial... Read more
McCain is wafting the smell of baked potatoes into bus shelters as part of a £1.4m outdoor campaign for its Ready Baked Jackets.
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A new independent body has been formed, the Digital Standards Trading Group (DTSG) which aims to develop a set of industry wide principles to safeguard advertising placement, facilitated by ABC.
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A design-world row has broken out in the US over a New York fund-raising event called "Runway to Win" in support of President Barack Obama's re-election.
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International - 07/02/2012
Simon Hughes, director of events for the Central Office of Information (COI), which is closing at the end of next month, has said that new procurement portal Buying Solutions will mean agencies won’t get the service they are used to.
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