McDonald’s has faced another social media disaster after it released a radio campaign in Kansas saying that eating its Chicken McBites was less risky than petting a pit bull terrier, shaving your head, naming your son Sue or giving friends your... Read more
United States - 08/02/2012
Leeds agency McGrath O'Toole has hired creative team Emily Hague and Holly Lampe.
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Mobile phone firm giffgaff has launched a new campaign featuring Keith and Orville starring in a rap video.
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Premier Foods is this week launching a new brand campaign for Loyd Grossman sauces.
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Farrow & Ball, paint and wallpaper manufacturer and retailer, is to launch an ad campaign in the March edition of glossy magazines, such as Homes & Gardens.
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Here's the Super Bowl story that hasn't been told: how almost half the advertisers in the biggest TV show on earth were "Shazamable": all the viewer had to do to get direct access to the advertiser was to point their smartphone with the... Read more
United States - 07/02/2012
McCain is wafting the smell of baked potatoes into bus shelters as part of a £1.4m outdoor campaign for its Ready Baked Jackets.
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A new independent body has been formed, the Digital Standards Trading Group (DTSG) which aims to develop a set of industry wide principles to safeguard advertising placement, facilitated by ABC.
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A design-world row has broken out in the US over a New York fund-raising event called "Runway to Win" in support of President Barack Obama's re-election.
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International - 07/02/2012
Former Nokia Interactive Advertising head of sales, Mandeep Mason has joined Microsoft as its director of mobile advertising sales EMEA from NAVTEQ Media Solutions
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Orange has unveiled a new TV ad, created by Fallon, to promote its Panther tariff.
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Last week we commandeered Bar Soho to host the first of our Drum Drinks in London.
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The Welsh Government has launched a three-year anti-smoking campaign with Golley Slater, based around the headline that ‘smoking in your car poisons your children’.
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Super Bowl XLVI became the most-watched television programme in US history on Sunday night with a peak audience of 111.3 million viewers. For a chance to reach such a big audience, many marketers shelled out $3.5m (£2.2m) for 30 seconds of... Read more
Pass It On Africa is today unveiling an outdoor campaign with Out of Home International to raise the profile of the Heroes Run, to be held in London on 1 April.
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Fraser Bradshaw, managing director of McCann Erickson Bristol, has resigned from the agency after nine years.
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