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What lessons can UK advertisers learn from Super Bowl XLVI? What lessons can UK advertisers learn from Super Bowl XLVI?

Super Bowl XLVI became the most-watched television programme in US history on Sunday night with a peak audience of 111.3 million viewers. For a chance to reach such a big audience, many marketers shelled out $3.5m (£2.2m) for 30 seconds of commercial time — the equivalent of $116,667 (£73,751) a...

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