Isobel has created a new campaign for Kettle which promotes the crisp brand as the ultimate hand cooked chip.

The three ads show Kettle's chilli, cheese & onion and salt & vinegar flavours with the image of the ingredients created by a montage of hand prints.

Rob Fletcher, creative partner at Isobel, said: "We wanted to create a series of ads to communicate the essence and charm of ‘homemade’."

The full-page ads will run in the national press in a six-week burst from 3 October with further executions to follow.

Andrew Slamin, marketing director at Kettle Foods, said: "We believe these ads communicate the essence of the brand in a simple and compelling way and should achieve real standout."