Opinion

One question: Do readers really want more of the same on Sunday?

Sunday newspapers are different . Come Sunday, readers have for years looked for a different diet on Sunday from their weekday fare.... Read more

0 comments

Noel Young - 21/02/2012

Media

MediaCom Edinburgh analysis: TV in 2012

Opinion: Guest Columnists

Sean Japp, head of TV for MediaCom Edinburgh, offers the first of his bi-montly reports offering more understanding of TV as a medium. ... Read more

0 comments

Sean Japp - 21/02/2012

Media

gallery

Is the High Street beyond saving?

Opinion: Gordon Young

Unloved, unwanted and abandoned next to a bin on a cold winter’s day, the object looked to be in a sorry state. But I picked it up and... Read more

1 comment

Gordon Young - 21/02/2012

Marketing

Rangerstaxcase.com: A triumph for social media (in Glasgow!)

Opinion: A Word To The Wise

Head of B2B at Willoughby PR, Tom Leatherbarrow, shares his thoughts on the blog Rangerstaxcase.com. ... Read more

3 comments

Willoughby PR - 21/02/2012

Media

Taxi Advertising in the Multichannel Marketing mix

Opinion: Guest Columnists

Andrew Barnett, managing director of taxi advertising firm, Ubiquitous discusses developments in the field and innovations that can be... Read more

1 comment

Staff Writer - 21/02/2012

Marketing

Just how will The Sun set this Sunday?

Opinion: A Word To The Wise

Stephen Graham of Willoughby PR and WPR Digital questions how the Sun will set this Sunday. ... Read more

0 comments

Willoughby PR - 21/02/2012

Media

Comment - The split between Publicis and Dentsu

Opinion: Guest Columnists

Keith Hunt, managing partner of Results International, shares his thoughts on the parting of the ways by Publicis Groupe and Dentsu. ... Read more

0 comments

Keith Hunt - 21/02/2012

Marketing

The Most Evil thing on the Internet - the Sliders Of Doom

Opinion: Mark Tipper

The Internet has the power to dispense sublime good or evil to the world; we all know that. From connecting loved ones across great... Read more

0 comments

Mark Tipper - 20/02/2012

Media

Beyond the Sun - what impact will Sun on Sunday launch have on Scottish rivals?

Opinion: False Doorway

25 years since the Scottish Sun launched, what impact will a tartan Sun on Sunday have in Scotland? Read more

0 comments

Iain Hepburn - 20/02/2012

Media

Editor's view : Can the Sundays stop the new Sun grabbing back those NotW sales?

Opinion: Guest Columnists

Noel Young was editor of the Sunday Mail in Scotland when its sale peaked at over 900,000 ... Read more

0 comments

Noel Young - 17/02/2012

Media

Making sure you get paid what you're due

Opinion: CreativeFD

I said I was going to talk about cash and in this blog am concentrating on collecting your receivables. Its important to every business.... Read more

0 comments

Alistair Marr - 17/02/2012

Design

General Motors - How the brand turned around its fortunes to post record profits so quickly

Opinion: Guest Columnists

This week, General Motors announced its highest profits in the automotive company's 103 year history, just two years after the company... Read more

0 comments

JR Little - 17/02/2012

Marketing

Pinterest: What's The Hype?

Opinion: Dan Grech

So if you’re engaged in social media enough, whether it be Linked-In or Twitter, you’ll see this new word “Pinterest” banded about.... Read more

1 comment

Dan Grech - 17/02/2012

Social Media

Shut Up Photoshop-Digital alterations and compositions of Photographs protectable by Copyright

Opinion: You vs Media

Ideas aren't normally protected by copyright...unless you're a photographer. Steve Kuncewicz looks at a recent case with major... Read more

2 comments

Steve Kuncewicz - 15/02/2012

Media

One we should all remember

Opinion: Salt & Saucy

One for all Chip Shop Award entrants to remember - wise words from the Father of Advertising, David Ogilvy: ... Read more

1 comment

Craig McGill - 15/02/2012

Digital

Has Google’s New Commerce Search Solution Bridged The Omni-Channel Gap For Retailers?

Opinion: Guest Columnists

Kevin Ludford, CEO of InventCommerce offers advice to online retailers in growing conversion rates and how Google's Commerce Search... Read more

1 comment

Staff Writer - 15/02/2012

Digital

Top tips in data suppression

Opinion: Guest Columnists

Scott Evans, head of data at Charterhouse, explores the actions marketers must take to reach the right person every time. ... Read more

0 comments

Scott Scott Evans - 14/02/2012

Digital

A Bargain of Necessity?

Opinion: False Doorway

Ascribing value to editorial is as much the choice of the author as it is the reader. Read more

0 comments

Iain Hepburn - 14/02/2012

Media

PR Analysis: Kenny Dalglish's gaffes show managers need PR people in the dug-out

Opinion: Guest Columnists

Liverpool FC and its manager Kenny Dalglish have come in for criticism over their handling of the Luis Suarez racism affair. Jonathan... Read more

4 comments

Staff Writer - 14/02/2012

Public Relations

Roses are red, stereotypes are blue... is that the best you can do?

Opinion: Charlotte Amos - Retail in Detail

We all know the story from a thousand bad sitcoms: man forgets Valentine’s Day, leaving him forced to present the love of his life with a... Read more

0 comments

Charlotte Amos - 13/02/2012

Below the line

About Opinion

Opinion, blogs and columnists - call them what you like - this is the section where people have something to say. You might agree or you might not - whatever opinion you have make your views known in comments. Views of writers are not necessarily those of The Drum.