One we should all remember
One for all Chip Shop Award entrants to remember - wise words from the Father of Advertising, David Ogilvy:
Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
(Thanks to Bill Bennett for the heads up)
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Have you also noticed how some even invent their own jargon words?
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