Experts from Carat in Edinburgh review the latest media data releases, divulge the key trends in media and offer insightful views using their own bespoke research.
Overview by the Carat Broadcast Team
The Voice on BBC1 - numbers are based on all adults
Saturday night's show saw the first of this weekend's two battle rounds. The show did adults 17.6 TVRs which equates to 8.6 million viewers with 41.5% share this is down on last week’s show. In Scotland the show had 757,000 impacts with a 45% share and 19.3 TVRs. However in Sunday night’s show there were 9.1 million viewers with a 37.8% share and 18.5TVR’s and in Scotland the show had 788,000 impacts with a 40.1% share and 20 TVRs.
Britain’s Got Talent on ITV1 – numbers are based on all adults
The auditions continued this week with the show moving back to avoid a clash with The Voice. The show did 16.3 TVRs which equates to 8 million viewers with 35.5% share. In Scotland the show had 598,000 impacts with a 32.1% share and 15.2 TVRs. However, The Voice overrunning by 3 minutes meant the overlap with BGT wasn't entirely avoided, just mostly.
Vera on ITV1 – numbers are based on all adults
The second series of Vera, the crime drama based on the novels by Ann Cleeves starting Brenda Blethyn as DCI Vera Stanhope started on Sunday night with a blast from Vera’s past. The show did 8.9 TVRs which equates to 4.3 million (1 million more that the last episode of Titanic) viewers with 17.8% share. In Scotland the show had 268,000 impacts with a 13.4% share and 6.8 TVRs.
Smash on Sky Atlantic – numbers are based on all adults
The new drama series trumpeted as Glee for grownups and starring Debra Messing of Will & Grace fame and our own Jack Davenport (from This Life or Pirates of the Caribbean, depending on how old you are!) started on Saturday on Sky Atlantic. The show charts the lives of some talented individuals putting on a brand new Broadway show about Marilyn Monroe, the show did 0.1 TVRs which equates to 72,000 viewers with 0.9% share.
The Bridge on BBC4 - numbers are based on all adults
The Bridge is a Scandinavian crime thriller hoping to follow the success of The Killing. Saturday night's show did adults 2.1 TVRs which equates to 1 million viewers with a 14.1% share.
Homeland Channel 4 - numbers are based on all adults
Another gripping instalment on Sunday night which did 3.7 adult TVRs, equating to 1.8 million viewers with a 7.6% share. In Scotland the show had 142,000 impacts with a 6.4% share and 3.2 TVRs.
All figures sourced from BARB overnight data as at 23/4/12
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