Rumours are circulating (again) that Apple or Google may throw their hat into the ring for the TV rights to Premiership games. For a...
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There’s been a lot of talk in the press about what Facebook needs to do to stay relevant and build on the fantastic job they’ve done of...
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Social media may have turned into a staple attribute of business strategies but linking ‘likes’ to sales remains one of the biggest...
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Admit it. Sometimes you like to complain. It's OK - we all do; it's part of human nature. Bad service is one of the most annoying things...
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Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim...
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Scott Hendry, head of UK planning at Gyro, says marketers should stop thinking about the consumer and start thinking about people.
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With the UK entering a second recession, daily deals sites are now more popular than ever. Damian Hanson, CEO and founder of One iota,...
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There you are in the back of a cab, and after discussing the weather, the traffic and the economy, the driver asks… “And what is it you...
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Recent changes to Google’s algorithm continue to impact on digital marketing strategies. But what about other industry changes, aside...
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Earlier this year, Experian Marketing Services conducted research with both consumers and marketers to explore how brands need to evolve...
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Fast food marketing aimed at children has long been a controversial topic that has divided the marketing community and placed it at odds...
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Social media enables brands to increasingly understand the profile and behaviour of their customers. Listening to social conversations...
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Cool. Trendy. The in-thing. Dare I say it: "Down with the kids". Being seen as the next big thing; as a new phenomenon associated with...
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John Watson, founding partner of Watson Phillips Norman discusses the predicted rise on online marketing budget spend, and what the means...
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Rob Durkin, CEO of FusePump discusses the growing importance of technology to retailers and affilate when it comes to performance...
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Emma Linley, creative papers product manager at Antalis McNaughton, which will be sponsoring tonight's
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Diane Young, director of the Recommended Agency Register (RAR) argues there are strong parallels between the world of high finance and...
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Last week, Virgin Media announced that it had achieved £1bn in revenue through an increase in broadband and TiVo sales during the first...
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Despite the fact the Olympics are all-pervasive as much from a brand point of view as from the general public’s, there is another,...
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The value of an online community is priceless to both a community and its creator. They can influence your output with crowd-sourcing,...
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