THE DRUM

1. 

   Cashing in on Twitter: Sales director Bruce Daisley explains how the micro-blogging site will make money

   Bruce Daisley, sales director for Twitter took some time out ahead of speaking at this year’s SAScon search, analytics and social media conference in Manchester to answer a few questions about both his plans for speaking at the event, and what’s... Read more

   0 comments

   London - 14/05/2012

   Social Media
2. 

   Q&A with Miles Lewis on Shazam's plans as it begins to target UK advertisers

   Digital music identification service Shazam is to target UK advertisers with its TV offering, having appointed Miles Lewis as its vice president advertising sales for the UK and Europe. Lewis talks to The Drum about the company’s plans for the UK... Read more

   0 comments

   UK - 27/02/2012

   Advertising

3. Daily deals sites: what's the big deal?

   Opinion: Guest Columnists

   With the UK entering a second recession, daily deals sites are now more popular than ever. Damian Hanson, CEO and founder of One iota,... Read more

   1 comment

   Damian Hanson - 14/05/2012

   Marketing

4. Seven Steps to a More Prosperous High Street

   Opinion: Guest Columnists

   The High Street is in serious need of new life being breathed into it - take a walk down most High Streets across the UK and there will... Read more

   0 comments

   James Willougby - 07/03/2012

   Marketing

5. How can UK agencies re-discover winning ways at Cannes?

   Opinion: Guest Columnists

   With the annual Cannes Lions creativity festival only weeks away, Simon Robinson, integrated creative director at Kitcatt Nohr Digitas,... Read more

   0 comments

   Simon Robinson - 14/05/2012

   Advertising

6. Degree show 2012 previews

   

   

   

   It’s that time of year again: creative students are putting away their spray mount and closing... Read more

   0 comments

   UK - 11/05/2012

   Design
7. 

   72% of businesses understand advantages of single customer view, but only 16% have one in place

   72% of UK businesses recognise the competitive advantage of using data and insight to put their customers at the heart of their business and are looking at how a single customer view (SCV) would work for their organisation, but only 16% have a... Read more

   0 comments

   UK - 24/05/2012

   Marketing

   gallery

8. The consumer is dead, long live people

   Opinion: Guest Columnists

   Scott Hendry, head of UK planning at Gyro, says marketers should stop thinking about the consumer and start thinking about people. ... Read more

   2 comments

   Staff Writer - 15/05/2012

   Advertising

9. Editor's picks: My top 10 Chip Shop Awards ads

   

   

   

   As we gear up for the Chip Shop Awards nominations being announced tomorrow, here are 10 ads I... Read more

   0 comments

   UK - 25/04/2012

   Advertising
10. 

    Top 50 London independent agencies: what's your advice for clients?

    In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with digital... Read more

    0 comments

    London - 25/05/2012

    Advertising

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