Digital marketing agency EHS 4D has unveiled near field communications system FloorD, to promote staff to uses the stairs in the agency’s six storey building.
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In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012. Here we’re asking:
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From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more