The Direct Marketing Association has said it is not happy with the announcement from the Royal Mail today that it will stamp ‘Delivered by Royal Mail’ on the letters and parcels it delivers.
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Internal resource is the biggest barrier to email marketing success for a brand, 38% of those questioned by the Direct Marketing Association said, with budget being named by 26%.
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The Direct Marketing Association (DMA) and the Marketing Industry Network (MiNetwork) are to join forces to offer their members better access to industry insight and events in the future.
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The Direct Marketing Association has gathered evidence on the financial impact that the draft EU Data Protection Regulation could have on UK companies which are involved with data-driven marketing, including a membership organisation with... Read more
The Direct Marketing Association has responded to the news of a possible rise in the price of postage by Royal Mail which, it is feared, would have an adverse affect on its members, the price of a second-class stamp possibly rising by as much as... Read more
Here is a look at some of the online work compiled by communications agencies to celebrate the festive season and wish clients and their peers well, oh and a few lovely Christmas jumpers pics too (thanks to The Union in the main image field.)
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With the cookie law coming into enforcement on Saturday, the DMA has discovered that 47% of marketers aren’t confident their efforts to gain consumer consent for cookies on their devices will meet the new requirements of the ePrivacy Directive.
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The Direct Marketing Association (DMA) has raised concerns that the EU’s new draft Data Protection Regulation will pose a severe threat to the ability for UK businesses to use data to market their goods and services to consumers.
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Indicia’s campaign for online retailer Very.co.uk, which helped the company break into the mother-and-baby category, won the Grand Prix at the 2011 DMA Awards last night.
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The email marketing sector has recorded its most successful half-year figures, according to research by the Direct Marketing Association.
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