THE DRUM

1. 

   Ford differ from GM on Facebook ads: We're putting more money in, says spokesman

   Despite that putdown for Facebook yesterday from car giant GM, saying it was pulling out of paid advertising, the other American car giant Ford is taking a different tack - and will be spending MORE on the social network. ... Read more

   0 comments

   United States - 16/05/2012

   Advertising

2. Creativity in Paper

   Opinion: Guest Columnists

   Emma Linley, creative papers product manager at Antalis McNaughton, which will be sponsoring tonight's Read more

   0 comments

   Emma Linley - 03/05/2012

   Marketing

   gallery

   video
3. 

   Oddbins ecommerce website suggests different wines for listening to different bands

   Oddbins has unveiled its new ecommerce website, which allows consumers to browse wine by ‘mood’ and ‘style’ as well as by country. ... Read more

   0 comments

   UK - 09/03/2012

   Digital

4. How to create great Search campaigns

   Sponsored: Found

   It’s a recognised fact that the Search space is ever-evolving, but the latest round of developments on the horizon could dramatically change our Search landscape forever. ... Read more

   - 11/05/2012

   Digital
5. 

   Flybe marketing manager: We believe our repositioning takes us way beyond the rest of the sector

   This week, Flybe has announced a brand repositioning to ‘Making flying better’, which it will start to roll out straight away. The Drum caught up with Simon Lilley, Flybe’s marketing manager, to discuss why the repositioning took place and how it... Read more

   0 comments

   London - 27/04/2012

   Marketing

6. The News Of The World is back (well sort of) – it just has a different name.

   Opinion: Guest Columnists

   Rachel Eagles, account director at media agency the7stars offers his impressions on the first Sunday edition of The Sun. ... Read more

   0 comments

   Rachel Eagles - 26/02/2012

   Media
7. 

   Murdoch facing hacking allegations of a different kind

   Rupert Murdoch could have been forgiven for thinking he had weathered the worst of the media brouhaha after sending his son packing but a fresh wave of allegations doing the rounds this morning ensure that the media mogul remains rooted to the... Read more

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   UK - 27/03/2012

   Media

8. Roses are red, stereotypes are blue... is that the best you can do?

   Opinion: Charlotte Amos - Retail in Detail

   We all know the story from a thousand bad sitcoms: man forgets Valentine’s Day, leaving him forced to present the love of his life with a... Read more

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   Charlotte Amos - 13/02/2012

   Below the line
9. 

   Consumer Confidence Forecast – a thaw appears in the economic doom

   The Drum Weather forecast, prepared with the help of Union Direct, shows that spending and saving confidence differs across the UK, but people are becoming more optimistic about the general economy. ... Read more

   0 comments

   UK - 16/03/2012

   Marketing

   gallery

10. Winning work: Roses Creative Awards gold winners

    

    

    

    The Roses Creative Awards, the annual scheme celebrating and rewarding creativity across Britain... Read more

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    UK - 14/05/2012

    Advertising

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