THE DRUM

1. 

   Former AOL and EA execs join Outplay Entertainment

   Outplay Entertainment, the social and mobile game developer, has added two high-profile names from the games industry to its board. ... Read more

   0 comments

   UK - 15/12/2011

   Digital
2. 

   Lionel Messi agrees deal with EA Sports to front FIFA games

   Barcelona FC and Argentina forward Lionel Messi has agreed a deal with Electronic Arts to become the face of its FIFA titles. ... Read more

   0 comments

   International - 25/11/2011

   Entertainment

   video
3. 

   Wayne Rooney fronts EA Sports' Love Football Play Football campaign

   EA Sports is giving away 5,000 free footballs to amateur teams and local communities as part of a campaign to promote new video game FIFA 12. ... Read more

   0 comments

   UK - 28/10/2011

   Marketing

   video
4. 

   Manchester City Football Club to host EA SPORTS dugout in Etihad Stadium

   Manchester City Football Club will become the first-ever Premier League team to host EA SPORTS dugout in Etihad Stadium.Six station gaming hubs, with 40-inch screens that allow 12 players to play at once, will be placed in the newly refurbished... Read more

   1 comment

   North West - 22/09/2011

   Digital

   gallery
5. 

   Manchester City scores deal with EA Sports

   Manchester City Football Club (MCFC) has created a partnership with sports video game company, Electronic Arts Inc.As part of the agreement, dedicated MCFC virtual content will be distributed through the Club and EA Sports’ digital channels,... Read more

   1 comment

   UK - 19/07/2011

   Design

   video
6. 

   Coca-Cola set to celebrate UEFA Euro 2012 with new ad and partnerships with ITV1 and talkSPORT

   Coca-Cola is set to celebrate the 2012 UEFA European Football Championship, with a TV ad launching tomorrow ahead of the tournament kicking-off in June. ... Read more

   0 comments

   UK - 15/05/2012

   Advertising

   video
7. 

   First product placement deals struck with EA and Sky as Monday deadline looms

   With product placements to be sanctioned on British TV screens for the first time on Monday Electronic Arts are looking to take the lead with a presence at Premier League matches broadcast on Sky Sports.Thomas Cook are also expected to announce a... Read more

   0 comments

   UK - 24/02/2011

   Advertising
8. 

   Samsung to sponsor Leyton Orient

   Leyton Orient Football Club has signed up Samsung Electronics as its new official club sponsor. ... Read more

   0 comments

   UK - 18/04/2012

   Sponsorship
9. 

   Reports claim that Game Group is two weeks away from administration

   High street video game retailer GAME Group is said to be on the brink of administration after management told senior staff that it has just two weeks to turn its fortunes around. ... Read more

   2 comments

   UK - 09/03/2012

   Marketing
10. 

    SASS works with EA creative studios

    Brand comms agency SASS has become the first external agency in the UK to be appointed by computer video games firm Electronic Arts (EA), as an extension to their creative studios.SASS, which operates in Mere, Cheshire, was brought on board to... Read more

    0 comments

    England - 04/11/2008

    Design

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