The Internet Advertising Bureau has announced the recruitment of Steve Chester, former group head of account management at Microsoft and Hannah Bewley, former research and insight manager for the COI.
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The American Interactive Advertising Bureau is trying to make delivering video ads a whole lot simpler with the launch yesterday of a newer and better set of specs for video content creators.
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IAB Affiliate Marketing Council has today unveiled a revised Privacy and Electronic Communications Regulations (PECR), to provide guidance for on affiliate marketing.
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