THE DRUM

1. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

   0 comments

   Stephen Lepitak - 17/05/2012

   Mobile

2. Online video advertising – 2012 will see a major shift towards digital media

   Opinion: Guest Columnists

   Daniel Ruch, VP for Europe at Tremor Video and Chair of the IAB Video Council, outlines his thoughts on how the video advertising... Read more

   0 comments

   Daniel Ruch - 09/01/2012

   Advertising
3. 

   IAB recruits Chester from Microsoft as head of data and industry programmes

   The Internet Advertising Bureau has announced the recruitment of Steve Chester, former group head of account management at Microsoft and Hannah Bewley, former research and insight manager for the COI. ... Read more

   0 comments

   London - 09/04/2012

   Advertising
4. 

   IAB takes a big step to making it easier to deliver video ads

   The American Interactive Advertising Bureau is trying to make delivering video ads a whole lot simpler with the launch yesterday of a newer and better set of specs for video content creators. ... Read more

   0 comments

   United States - 11/04/2012

   Advertising
5. 

   Mobile ad spend increased 157% year on year - IAB and PwC

   Mobile ad spend increased by 157 percent from £83m in 2010 to £203m in 2011, according to a new report. ... Read more

   0 comments

   UK - 20/03/2012

   Mobile
6. 

   LBi named Agency of the Year at IAB Creative Showcase for 2011

   LBi has been handed the Agency of the Year award at the IAB’s Creative Showcase Event for 2011. ... Read more

   0 comments

   London - 08/03/2012

   Digital
7. 

   IAB Affiliate Marketing Council unveils consumer transparency framework for publishers and affiliates

   IAB Affiliate Marketing Council has today unveiled a revised Privacy and Electronic Communications Regulations (PECR), to provide guidance for on affiliate marketing. ... Read more

   0 comments

   UK - 07/03/2012

   Digital

8. Re-branding online advertising

   Opinion: Guest Columnists

   Dominic Trigg, managing director Europe at Rocket Fuel, discusses how companies are becoming disillusioned by using click-through rates... Read more

   2 comments

   Dominic Trigg - 18/04/2012

   Advertising
9. 

   The Telegraph wins first IAB Future Formats Award

   The Telegraph has won the first IAB Future Formats Award, for its new online advertising format, Cascade. ... Read more

   0 comments

   UK - 02/03/2012

   Advertising

   video

10. Affiliate survey reveals future growth in the discipline expected over the next 12 months

    

    

    Here we take a look at some of the main highlights of the survey results, including the finding... Read more

    0 comments

    UK - 15/12/2011

    Advertising

    premium

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