THE DRUM

1. 

   ISBA and IPA launch website on pitching principles

   ISBA and the IPA have launched a website, The Good Pitch, designed to share practices on agency pitches. ... Read more

   3 comments

   UK - 12/10/2011

   Advertising
2. 

   Coca Cola backs experiential marketing code of conduct for the UK

   Coca Cola Great Britain has said that it welcomes the experiential marketing code of conduct which has been brought in to strengthen the protections for consumers and marketers in the UK. ... Read more

   0 comments

   UK - 02/03/2012

   Advertising
3. 

   ISBA President calls for change in client-agency relationships

   Mark Hunter, CEO of Molson Coors (UK) and President of ISBA, today called for transformational change in the client-agency relationship.In his 20-minute address Hunter’s focus was a call for action to adland:  “...transformational... Read more

   3 comments

   UK - 21/04/2010

   Advertising
4. 

   Coors CEO Hunter becomes ISBA president

   Mark Hunter, CEO of Coors Brewers, is the new president of ISBA, the voice of British advertisers.Hunter will chair the ISBA Council, the organisation's senior governance body, and succeeds John Clare, former chief executive of retailer DSG... Read more

   0 comments

   UK - 20/01/2009

   Advertising
5. 

   Industry bodies join forces to update best practice guide towards agency payment

   A joint-industry best practice guide has been published on the payment of agencies, following collaboration between industry bodies, the IPA, ISBA, MAA and PRCA. ... Read more

   0 comments

   London - 26/01/2012

   Advertising
6. 

   IAB releases guidelines on paid promotion for social media

   The Internet Advertising Bureau (IAB) has released guidelines into the payment of content within a social media environment. ... Read more

   0 comments

   UK - 11/11/2011

   Advertising

   video
7. 

   MPs recommend companies don’t advertise with papers which don’t support new press complaints body

   It has been revealed that MPs on the culture select committee plan to propose that companies do not spend money advertising with newspapers which do not support or follow the rules of a new press complaints body. ... Read more

   0 comments

   UK - 22/03/2012

   Advertising
8. 

   ABC to facilitate new Digital Standards Trading Group to safeguard best practice in digital advertising

   A new independent body has been formed, the Digital Standards Trading Group (DTSG) which aims to develop a set of industry wide principles to safeguard advertising placement, facilitated by ABC. ... Read more

   0 comments

   UK - 07/02/2012

   Digital
9. 

   House of Lords calls for a reduction in advertising

   The House of Lords has called for a reduction in the number of TV adverts being screened by satellite and cable channels. It has been claimed that the amount of advertisements being screened are not in the interest of the viewer, with Peers now... Read more

   4 comments

   UK - 17/02/2011

   Advertising
10. 

    ABC unveils new reporting standards for digital publications

    The ABC has launched new reporting standards for digital publications, which will allow media owners to report circulation and other metrics for digital publications that do not fall within the current digital editions rules. ... Read more

    0 comments

    UK - 17/01/2012

    Digital

Pages